Chapter Two The forest floor
Values
Character before capability.
What we believe
Four principles decide how we work after a business changes hands.
The four values
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01
Collaboration
Partnering closely with founders, employees, and customers to honor the company’s culture while driving mutual success.
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02
Innovation
Embracing change with agility and creativity, ensuring the company adapts while preserving the company’s unique identity.
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03
Legacy-Building
Unlocking the full potential of the company, preserving its legacy, and fostering growth for future generations.
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04
Empathy
Valuing the shared purpose and wisdom of founders, employees, and customers, building trust through understanding and respect.
“We’re committed to unlocking the full potential of what you’ve created, together through collaboration.”
Principles are easy to claim.
Criteria are harder. Here is exactly what we buy, and what we decline — at the treeline, where the terrain gets selective.
What we do